Desert sands
A company with many years of experience that was inexplicably losing money in a market where all the competition was growing.
The company and the market were analyzed to see the reasons why the company was not generating what it should and instead had been in losses for several months, identifying factors such as:
1. Lack of leadership and empathy to manage multicultural teams.
2. Little customer attention.
3. Culture intoxicated by high levels of bureaucratization.
Work was carried out to identify deficiencies and redundancies in processes, in order to eliminate the toxicity factor and make an extra effort to serve the customer.
The policy of transparency was important, in which the manager had to set an example in his work and "pull the cart" in difficult times. This helped to increase team motivation and consequently, customer service.
The simplification of tasks, implementing KPIs and dialogue with the entire organization, helped the company to generate profits and grow at the market pace.