Between wind & rain
It's about a scale-up from Northern Europe that was seeing its growth level decreasing and they didn't understand what was happening.
It was determined that the market was undergoing legislative changes, which had a large impact on the business, but there were other factors to consider that were in the company's hands:
1. Team without structure.
2. Inefficient meetings.
3. Lack of strategy.
Work was done on a structure in which each team member had clarity regarding career plans, objectives, and promotions.
Develop a suitable CRM to identify and extract metrics that could be useful for the department and thus know if the best decisions are being made.
Preparation of commercial campaigns with pre-established systems to analyze their efficiency and improve future ones.